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Inauthentic Nature Of Social Media

Irene Chu
3 min readApr 30, 2021

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Welcome back, kindred spirits.

Lately, I’ve been thinking about why I reflect so much. I have concluded that one reason, among some others, is because I value integrity and authenticity, which are becoming increasingly rare in our modern world.

We live in an era of social media. Of course, I recognize the value of social media, but it’s a double-edged sword.

On the one hand, it’s an incredible platform for building connections and awareness as it’s been easier than ever to connect and network with people, to form communities with similar interests and hobbies, to access global news, to create awareness and exposure at zero-to-low costs for our businesses which completely changed the marketing landscape. I understand that what’s happening with technology in our current culture and society is just evolution, a cultural shift.

On the other hand, there is an underlying tone of inauthenticity and a lack of integrity with social media. It can be pretty one-dimensional. It’s based on users carefully curating images to portray their lives in a specific manner that may or may not accurately represent their real life and personality. Even the posts that depict struggles and challenges, meant to express vulnerability and authenticity, are planned.

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Irene Chu
Irene Chu

Written by Irene Chu

I ghostwrite newsletters for female holistic health coaches. | My newsletter: https://irenechu.substack.com/

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