7 Steps for Beginner Newsletter Writers to Create a Landing Page That Converts

I’ve gotten 4 subscribers with this method — not bad for a newsletter and landing page I *just* launched 6 days ago.

Designed by author on Canva.

I used this email-capture technique on my website when I started building my email list because I thought they were the most effective.

Which technique am I talking about?

Popups.

They make up about 66% of all email sign-up forms according to Omnisend.

But the interesting part is they have the second-lowest conversion rate, 3%.

On the other hand, landing pages make up 5.1% of sign-up forms — the least popular one — but have the highest conversion rate of 23%!

What this means for you (and me): Create dedicated landing pages to capture emails more effectively.

So I decided to create a landing page for my new newsletter, Letterly.

Here’s how I did it in 7 steps.

Step 1: Before I created my landing page, I had to think of a unique newsletter concept, name, and tagline.